I ran two projects for this client—one as editor for a whitepaper the company released and the other to do usability testing for a product the company recently began providing for its clients.


For the usability testing, to find out from potential users of this new product whether its current design and layout met their needs.


Interviewed with a base of potential users of the product that included geographic, economic, and age demographic diversity. Used the data to create an analysis document that both challenged and confirmed assumptions about the product


A compressed timeframe meant that it was not possible to obtain and analyze more in-depth data about how this product would be used

Testing results contradicted previous results done by the client on a more limited demographic base, which came as a surprise


The client was able to make changes to the product before rolling it into its series of offerings, making it a more successful value-add.