Emodo Auto Parts Retailer Foot Traffic Report
(Click the image above to read the report.)
This advertising arm of Ericsson uses aggregated and anonymized data to understand foot traffic patterns to clients and their clients’ competitors. For this report, we had the data that showed when people would visit a particular auto-parts store, and I worked with them to help understand who was going at these specific times and why. I then turned these insights into a white paper and report that can be used for potential clients.
I collaborated with the vice president of advertising and one of their data scientists to assess the data and back up the insights, researched habits of auto-parts store shoppers on both the consumer and auto mechanic sides, then developed the story behind their visit patterns. I also learned way more than I ever wanted on how to start an old Porsche that’s been abandoned in a garage for decades. It was for science.
The main challenge in a project like this is to make sure the story really does reflect the data, and not vice versa—which has been a challenge on similar data projects.
The Emodo sales team is thrilled to have useful materials to show their products in action, and look forward to seeing more of these reports for different industries.
Other Emodo projects:
- Multiple data reports
- Messaging for Dealership Vehicle Intelligence (DVI) reports
- Multiple one-page DVI infographics
- Script for upcoming animated informational video