Jewish Scouting portfolio

Goals

Implement a site redesign that streamlines current content from 48 pages and targeting successfully allows for scout recruitment and multiple stakeholders.

Process

  • Content audit, including dozens of PDF attachments, to reduce and reconfigure overall content.
  • User research interviews with scout leaders, parents, and national committee members allowed for confirmation of site priorities.
  • New information architecture put most commonly used items top and center.

Challenges

  • Leadership committee not always aligned on needs and desires.
  • Discerning between necessary, relevant and disposable content.
  • How to keep the site content dynamic.

Results

New site has a clean look with easy-to find content and simplified navigation that will include events calendar and more photo content. Launch expected early December.