As a journalist and leader of a community media company, I wrote hundreds of news articles, informational pieces, and strategic documents. Here are but a few samples from this publication and others. See them here.
- Content Marketing
- Content Strategy
- Design & Layout
- Novels & Creative Writing
- Presentations & Courses
- Product Management
- User Experience
I created the content strategy behind the WashingtonJewishMuseum.org site, but only after I got an understanding of the expected audience and built it. The strategy shows how to use and sustain the site into the future. You may download the content strategy here.
Having done this professional association’s digital strategy in the past, we had reached a point where their content had gotten out of control. I pulled apart their site, then put it back together for them. Here’s their content audit.
Even before I knew what content strategy, as a term, even was, I was engaged in providing content strategy. Whether we’re talking about style guides, content audits, or setting an editorial direction, I’ve worked in the weeds to ensure that the content—and the medium—provide the message. These documents reflect various areas of a content strategy […]