After more than 20 years doing career coaching and recruiting for a larger firm, Ed Rogan decided to set out on his own. I worked with Ed to get an understanding of how he wanted to present himself to his potential clients, the types of content he would be creating, developed the base copy, and then built a site for him in WordPress. The site deliverable included instructional documentation on how he could add, edit, and delete listings and notes of congratulations to all of his new hires.