The idea of taking journalistic practices and using it for marketing purposes isn’t a new one, but it’s gaining traction among marketing folks. It manifests itself in many different ways, from resource guides to expertly written articles to bike shops holding weekly rides. I have been deeply involved with creating the first two of the three, and kind of involved in participating in the third. But if it gets people in the door…
This annual publication, The Guide to Jewish Washington, was a content marketing tool that brought in advertisers but also provided readers with information about the local organizations that served them.
The Senior Resources Directory gave insight into services available to seniors coupled with content related to aging and community history.
Coursework at the University of Washington included an integrated marketing/communications plan for a local microbrewery to help with their organic growth.
And for more work on actual journalistic work, check out this page.